Why we exist and what makes us different
To deliver the highest level of evidence-based coaching to people striving to improve their health, fitness, and performance.
We were born out of the fact that the fitness industry needs to be held to a higher standard. Alchemy Training only consists of nationally accredited, gold-standard certified career coaches who have made it their life’s mission to educate and empower people through fitness and performance. As a consequence, we get anybody striving to improve themselves RESULTS.
Our non-negotiable values
01
Continuously Striving
To pursue advancement in all areas of one’s life. To be an action taker in a world of procrastinators. To be one who never settles. To continuously learn, train, love, and work harder than you did the day before and enjoy the process.
02
Extraordinarily Optimistic
Believe wholeheartedly that people are capable of achieving even their wildest ambitions; that people have the underlying desire to improve and are capable of doing so.
03
Team Above
All Else
To embody a “team-first” mentality. To know when to lead and know when to follow. To strive for collective excellence; to bring up those struggling, and to identify when you need to improve.
04
Lead By Example
To inspire others through action. It is not enough to be a wealth of knowledge, one has to embody what they are preaching.
Josh White
Founder
Hey, I’m Josh White! I have spent the last 15+ years dedicating my life to researching and applying evidence-based training & nutrition methodologies to myself and others. As a result, I have seen individual success in a variety of sports at a high level AND more importantly, have guided hundreds of people to their fitness goals, despite increasing responsibilities in their lives. I have worked with people of all levels of training experience, from world-champion BJJ players and national-team athletes who want to perform their best to busy professionals and stay-at-home moms who want to make their health a priority again. However, all of the people I work with have 3 things in common:
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- They have a drive to become the best version of themselves.
- They want to know that they are receiving the highest quality of coaching for their investment.
- They are prioritizing their health, fitness, and performance within their busy lives.
I have worked hard to become the coach that is known as someone who does more than just “talk-the-talk”. I have continually invested into myself since the beginning of my career, graduating university with the highest distinction, holding all of the gold standard training certifications, running a 3:31 marathon, competing 3x at an international level in the sport of CrossFit, and becoming a nationally qualified weightlifter who holds a provincial record. Consequently, when training with me or any of the coaches at Alchemy Training you get access to a team of people who are the best at what they do. We don’t stop at “good enough”, you can be certain that given you put in the hard-work, you will achieve even the most ambitious of your goals.
Credentials
Bachelor's of Health and Physical Education
CSEP - Clinical Exercise Physiologist
NSCA - Certified Strength and Conditioning Specialist
NCCP Weightlifting Certified
NSCA - Certified Personal Trainer
CrossFit Weightlifting L-1
-81kg Provincial Snatch Record Holder (2024)
3:31 Banff Marathon (2021)
CrossFit Games Regional Competitor (2015-2017)
Contact Us
Address
8888 Country Hills Blvd NW #600, Calgary, AB T3G 5T4
Opening Hours
Mon - Fri
Saturday
8:00 am – 7:00 pm
8:00 am – 12:00 pm